TutoTOONS on LinkedIn: #tutotoons #kids #family #industryinsight #gamedev (2024)

In the kids’ attention economy do not underestimate the power of Roblox. I know I talk about it an inordinate amount but you can’t escape the fact that it is the closest platform to a ‘metaverse’ that reflects how kids are intertwining their digital and physical lives, hobbies, passions, fun, music, socialising and learning. From bands and concerts (24kGoldn, TWICE Square), to experimenting with make up looks (e.l.f., Fenty) to engaging with sports in new ways (Vans World, NFL Tycoon) to learning STEM (Build a Rocket vs. Mark Rober) and urban planning (kids in Belgium redesigned a town’s playground in Roblox) younger demos are building, hanging out, making friends and money there. This infographic posted by Gamefam says it all. I’ll be at Kidscreen in February if you want to talk about how to extend your IP onto Roblox in a way that opens up possibilities for storytelling, how it can seed demand for content and drive commerce. Hit me up!#entertainmentindustry #gaming

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It's increasingly difficult to generate audience for kids IP within a fragmented content ecosystem, yet for toy companies the funnel needs filling enough to convert cash-strapped, eco-conscious parents into buyers of toys. Step up Roblox.I've said for a while how an activation on the platform has become an indispensable part of kids IP strategy. Not only does it offer huge reach, but it is an excellent engagement and community building space. Broadcasting content on Roblox (I use 'broadcasting' intentionally) encourages shared experience. Kids gather to watch shows together and then go on to play - immersing in the world, characters and narrative in a way that can generate toy demand far quicker than relying on watching content alone.Spin Master has harnessed the power of Roblox to debut their Netflix original series 'Unicorn Academy' into Gamefam’s gameTwilight Daycare before it goes to the streamer, marking a crossover of entertainment and gaming and signalling Roblox's power not only as a social gaming platform, but as a kids video distribution powerhouse in its own right. #entertainmentindustry #gaming

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👨👩👧👦 We discovered that 57% of parents of kids who game say they co-game ‘to make fun memories.’Download the free snapshot of our research with Savanta to learn more about how modern families are consuming media: https://bit.ly/3SEd6n9Kate Smith, our Executive Vice President of Audience Engagement, provided some insight: “We know that parents co-view with their children to a huge extent, but the revelation in this new data is that parents, and in particular moms, are also actively participating on gaming platforms like Roblox. Parents are using co-playing time to bond with their kids and to relax, not simply to monitor them.We've identified this new area of audience behaviour as ‘The Family Mediaverse’—the landscape where the intersection of video and gaming is fuelled by family desire for togetherness. Adopting omni-platform marketing strategies that tap into the crossover in entertainment consumption habits is a pivotal trend for 2024 and beyond. What’s so incredible about this generation of kids and teens is the way they consume content fluidly across different platforms. Engaging with both Roblox and YouTube allows them to have highly customised experiences and the ability to curate. They value the presence of real-life brands in these spaces and are highly receptive to appropriate and interesting media activations.WildBrain’s COPPA-compliant media solutions bridge video and gaming to offer creative, safe and effective ways to delight families during these bonding moments.” #MediaBuying #FamilyAudiences #AudienceEngagement #Coppa #ScreenTime #FamilyEntertainment #AdBuying #Reach #TargetAudience #TargetedAdvertising #Avod #Svod #Ctv #CtvAdvertising #Youtube #Roblox #CoViewing

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"...in 2022, 38% of [Roblox's] daily active users were 17 and over"The platform is aging up! We're excited to see the continued growth and maturation of Roblox's user base as it provides opportunities to deliver high-quality, UGC games to a broader audience. P.S. If you're an analyst who's interested in these kinds of trends and how they inform product decisions, we are hiring a Senior Data Analyst! Link to that job in the comments below 👇 #ugc #voldex #roblox

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Want to learn about kids and gaming? 10 takeaways from Deconstructor of Fun TWIG #271 with Henry Lowenfels's insightful kids, Mickey (8) and Rocky (10).1. Kids are multi-platform gamers. 2. Kids' genre preferences often correlates to their developmental stage (i.e., 2nd graders may be playing Roblox, but probably not shooters such as Fortnite).3. Kids can identify game mechanics (e.g., fighting, building, shooting).4. Kids often socialize in-game, rather than play.5. Kids are learning about games through social influencers (e.g., Mr. Beast).6. Kids will "appointment game" with others (i.e., set up times beforehand).7. Kids' gaming (e.g., choice of title, socializing through voice chat, monetization) is often managed by parents.8. Kids often game with parents.9. Kids' can be dependent on gift cards for Robux (Yea for gifting grandmas!)10. Kids know the difference between a good game and a bad one, often agreeing with Eric Kress. 🤓 This is a must listen–expertly moderated by Jen Donahoe and Eric, it was a highlight of my 2-hour drive catching up on TWIGs.Furthermore, it reiterates a lot of the themes I see in our work in children's entertainment, as well as negating a fallacy about kids' research. Kids are smart consumers–most have been consuming media since they were toddlers. They have their preferences. And they'll tell you if a game sucks... or what Lego Fortnite should be... perhaps not as explicitly as here, but they have opinions.Finally, if you're a parent, take the time to have these conversations with the kids in your life... so often I hear from parents that their kids' gaming is a black box. It's a great way to understand a pastime that critical to your kids' social and emotional lives. Thanks to all for the great mini-podcast!#videogaming #videogameindustry #kidsentertainment #roblox #fortnite #kids

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🚀 Exciting News Alert! 🚀@ KateSmith EVP, Audience Engagement is featured in @Adweek, discussing the latest trends shaping the digital landscape for kids, YouTube, and gaming! 🎮👧👦 Dive into the article to explore how @ WildBrain Media Solutions is revolutionizing media solutions for family brands. Don't miss out on our insights! Check out the full story here: https://bit.ly/43Mek4U WildBrain Media SolutionsADWEEKKate Smith

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The race to secure a spot in the shopping carts of Gen Z/Alpha is on. Soon to be the largest digital native population with significant buying power, BUT.As a future mother, part of me is starting to feel protective about game mediums being used as a promotion channel, especially at the level of government. I am from the part of the world where people DO NOT TRUST THE GOVERNMENT. While it may start positively, my mind inevitably wanders towards the potential for propaganda. And this is not to start going all doom and gloom, it's a reminder of the responsibility we bear, primarily to ourselves and our colleagues as commercial game developers. Here is my take on Roblox experiences by brands that promote good, turns out I know just a few, so share more of yours in the comments.Let’s protect our kids and promote not only good products, but good values too. Featured: The MeshMinds Foundation, Sawhorse Productions Alo Yoga Vita Coco#RobloxForGood #Metaverse #Roblox #Gamification #DigitalMarketing #DigitalMarketingTrends #NextGenMarketing

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Recently, I've been paying close attention to all the trends on Roblox and YouTube searching for topics that will help grow my channel. Although, I came to a conclusion on something HUGE that many Roblox YouTubers and Game developers have already hopped on. If you don't know the name "DaFuq!?Boom!" on YouTube. He's ranked the TOP 4th channel on SocialBlade, having 'estimated' monthly earnings of a whopping $576K-$9.2M dollars (My estimate: $1M/month if correct).🤯 📌 This person has created a ginormous trend online with "Skibidi" and "Cameraman" leading to exponential growth for some YouTube short creators and Roblox Developers. Content Creators are making shorts related to this topic and are gaining hundreds and thousands of subscribers. As for Roblox Developers following trends, one of my friends has reached 34.3 million game visits within the last two months, with DAU of 10,000+ players!It's pretty crazy to think that this type of content really interests people, but it's very astonishing to see how fast this channel and trend has been growing. Each of his videos has hit 10-40 Million views+ for only being 0:30 - 2 minutes long, which is INSANE.🤔 I'm curious as to where this goes and to hop on the trend of a new channel of mine and start making a game related to this topic to see the profit/outcome.#roblox #metaverse #gamedeveloper #gamedevelopment #marketing #youtube #contentcreation #innovation #gamedeveloper #trends2023 #youtubemarketing #youtubers

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NBA All World - Part 3Our partnership with Niantic, Inc., the visionary minds behind Pokémon Go, began with a unique challenge: designing player cards that transcend stats. Niantic envisioned a groundbreaking social feature where real National Basketball Association (NBA) players' stories, origins, fashion, music, and charitable actions could forge deeper connections with gamers and hoop culture enthusiasts alike.Our mission was clear: to transform player personalities into digital art, infuse high fashion aesthetics, and create a captivating narrative that engages players in a whole new way.This venture opened doors to a broader canvas. We didn't stop at player cards. Instead, we reimagined the entire UI, crafted the game's maps and points of interest, and brought a fresh approach to how the game interfaces with users.Our creative journey was a collaborative dance with Niantic Labs' internal teams. From visual treatment to UI/UX demonstrations and motion behavior, we pushed boundaries and left our creative footprint on NBA All World.The culmination of this extraordinary journey led us to secure the entire NBA All World project from Niantic—a testament to our passion, creativity, and commitment to infusing hoop culture into every facet of the game.Explore the full story and immerse yourself in the world of NBA All World on our website: https://lnkd.in/g6SV3Fnr (Click on Player Card tab)#NBAAllWorld #GameDesign #Niantic #HoopCulture #dreamspace

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ICYMI: The rise of Roblox as a more mature ecosystem has been fascinating, but #marketers should proceed with caution in this still-kid-centric realm 🎮. I'm hearing more negative stories. 🚨 📌 While Roblox offers exceptional engagement, brands must tread carefully:💡 Predator Risk: Adults interacting with kids = terrible outcomes.💡 Inappropriate UGC: Content challenges for parent = traumatic exposure.💡 Chat Function: Safety concerns. Kids are circumventing the guardrails.💡 Age Verification: Protecting young users is complex.💡 Brain Impact: Gaming's effect on young brains. Ask any doctor.💡 In-Game Purchases: Hidden expenses for parents are adding up.Yes, this happens on other channels. But Roblox was BUILT for children first and foremost, and marketers should weigh engagement with child safety. 🤔🔗 I go deeper... https://lnkd.in/eApzAScm

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